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D.A.T.E.

screenshot of jerry potter’s d.a.t.e. system social media flow chart

There are so many, many things that I’m not doing as well as I might - one of them is making a success of my social media accounts, and by success, I now realise, that means posting to them in a way that drives traffic here, to my website, and creates sales!

to date, I fall into the category of ‘smashing head against brick wall’ - not really having the first clue of how to make it work. i have grabbed snippits of information from here and there, read the odd book, watched a few videos, tried in vain to come to grips with using hashtags, but so far to no avail.

I watched an interesting video this week though, by a guy named jerry potter who runs the youtube channel five minute social media. jerry held an hour-long video seminar where he introduced his social media marketing approach he’s given the acronym d.a.t.e. which suggests that the different bits of social media platforms - for example Posts / reels on instagram - can be harnassed to reach a certain audience category, varying by how aware (or otherwise) they are likely to be of your (my) work. by designing your output with these groups in mind and sending the right message to the right group at the right time, it is suggested more sales will follow.

Watching the video made me starkly aware of how little i know about marketting. i also don’t know what i should do about it.

just another question to throw on top of the mountain of unanswered questions on this artistic journey.